“World has moved to AI for efficient workflows,” says AIBD official

The global media industry has transitioned from library-based research to Google searches, and now into Artificial Intelligence [AI], speakers revealed at the ongoing Climate Reporting and Leveraging AI Workshop at the Asia-Pacific Broadcasting Development [AIBD] office in Kaula Lumpur.
During the workshop, journalists were encouraged to use AI tools to make their workflows more efficient and effective, while retaining editorial control over story ideas and content. AI is increasingly automating routine tasks, personalizing content, and improving reporting speed and accuracy worldwide.
Senior Program Manager of AIBD, Inabeel Tirmazi, emphasized that using AI is not plagiarism, but rather a way to leverage available resources.
“Human intervention is still essential. The prompts you create are not auto-generated; you design them using your own experience, mindset, and customized needs,” Tirmazi said.
“Whatever AI generates can be adjusted to make it more humanized.”
Tirmazi saiarge media organizations are already adopting AI, and urged Pacific broadcasters to leverage these tools to enhance workflows.
“For instance, if you receive raw data from your weather department or a natural disaster agency, you can input it into an AI tool like LLM or Gemini. The AI can suggest compelling human angles for your TV show. You may not use it directly, but as responsible journalists, you review and process the information according to your editorial policies before publishing,” he said.
Tirmazi also drew comparisons between past research tools and AI to clarify misconceptions:
“Ten or twenty years ago, using Google for ideas could have been criticized. Forty years ago, relying on libraries might have raised questions. Even 400 years ago, access to experts or rare resources gave some an advantage. The key is how you use the tools ethically and responsibly.”
The workshop continues until tomorrow, equipping journalists across the region with AI skills to improve accuracy, efficiency, and storytelling quality in climate reporting and beyond.