Enga Cultural show committee receives timely sponsorship

South Pacific Brewery [SP Brewery] has stepped in as a proud sponsor of the 2025 Enga Cultural Show, contributing K5,000 to support preparations for the annual cultural event.

The 31st edition of the show is set to take place from August 8 - 10 at John Siki Oval in Wabag. The event is expected to draw thousands of locals and tourists, celebrating the rich and diverse cultural heritage of Enga Province.

SP Brewery’s External Affairs Manager, Luke Beliga, expressed the company’s pride in supporting the iconic Highlands event.

"SP Brewery is happy to support the 31st Enga Cultural Show. We believe this event will continue to promote the culture of Enga, foster a safe and peaceful community, and boost tourism in the area,” Beliga said.

“This show aligns with our core purpose of fostering the joy of true togetherness and we are grateful for the opportunity to bring communities together and showcase the diverse culture of this country.”
The brewery’s support reflects its broader corporate social responsibility initiatives aimed at promoting unity, peace, and cultural pride across Papua New Guinea.

Enga Show Committee Chairlady, Margaret Potane, welcomed the sponsorship, describing it as a timely boost for the show’s logistics and outreach.

“We thank SP Brewery for supporting this show, it reflects their commitment to preserving our culture, and the embracing spirit of togetherness that this show represents,” Potane said.

With performances from local singsing groups, traditional displays, and cultural exchange, the Enga Cultural Show remains a major tourism drawcard in the Highlands region and a vital platform for preserving traditional practices.

SP Brewery joins a growing list of partners and sponsors supporting the Enga Show, which has grown in both size and significance since its inception more than three decades ago.