PNG Chiefs launch historic logo and supporter jersey ahead of 2028 NRL entry
The PNG Chiefs have marked a watershed moment ahead of their entry into the NRL Telstra Premiership in 2028, officially unveiling their inaugural logo and supporter jersey in Port Moresby today.
The launch event was held at Santos Stadium in Boroko, attended by representatives from the Papua New Guinea and Australian Governments, the PNG Chiefs and the NRL.
The logo was designed by a team of Papua New Guinean graphic artists, while the jersey features cultural drawings by renowned local artist TABU.
As the NRL's newest club representing the world's most linguistically diverse nation with more than 800 languages, the PNG Chiefs say the logo represents more than just a city or province - it represents all of Papua New Guinea.
Meaning behind the Chiefs logo:
The mark is a chief formed from elements drawn from across PNG: from the Highlands to the Islands, from Momase to the Southern coastline.
The chief was chosen as the central figure because across PNG's many cultures, he represents leadership, earned authority and custodianship of his people.
The logo is comprised of four key elements:
- The feather headpiece: Inspired by ceremonial plumes, the five feathers represent strength, beauty, chiefly status and national pride, with the Southern Cross connecting the club to the national flag.
- The cassowary bone: Inspired by warrior traditions, symbolising chiefly status, courage, power and the fighting spirit of the team.
- The face: The chief's face represents the shape of Papua New Guinea, with ceremonial red paint showing a nation united through one warrior, one team and one purpose.
- The kina shells: Representing traditional wealth, trade and prestige, symbolising the value, legacy and future the club is building.
PNG Chiefs CEO Lorna McPherson said today is one of the most significant milestones for the club.
"Today marks one of the most significant milestones in the journey of the PNG Chiefs. This is the first time that our club has its true, complete identity – a logo and jersey that our players, partners and fans can hold to as their own.
"The jersey is more than what players wear when they take to the field – it is a symbol of belonging, unity and the opportunity to represent millions of Papua New Guineans on the national stage," she said.
"There will only ever be one logo and one first jersey, and today we take a huge step forward in truly bringing the PNG Chiefs to life."
PNG Chiefs Chair Catherine Harris said the identity belongs to the people of PNG.
"I am proud to celebrate our logo and jersey, which are unmistakeably Papua New Guinean. In reflecting the culture, character and pride of the nation, this identity belongs to more than the club – it belongs to the people of Papua New Guinea."
Kumuls stars and 2028 PNG Chiefs Development players Gairo Voro, Morea Morea and Finley Glare modelled the new supporter jersey at the launch.
The supporter kit features the club's foundation corporate partners including Principal Partner BSP, PNG LNG, Coca-Cola, Nambawan Super, SP Lager, Struddys, Taylor Pacific, Toyota t/a as Ela Motors and K92 Mining.
Fans in PNG will be able to purchase the official supporter jersey from licensed outlets throughout the country, while fans in Australia and beyond can order online.